For nonprofits
Donors who feel thanked give again.
The sector average donor retention is around 45%, and the top reason donors lapse is feeling unappreciated. Studies consistently show a prompt, personal thank-you raises repeat giving. Handwritten is as personal as it gets without your staff losing a week to writer's cramp.
The moments that matter
First-gift thank-you
New donors who get a personal thank-you within a week give again at dramatically higher rates.
Your first gift fed twelve families this week. Welcome.
Giving anniversaries
A card on the anniversary of their first gift turns annual donors into lifetime supporters.
A year of giving with us, Thomas. That's 4,000 meals.
Major donor stewardship
Your top donors get plenty of asks. A card that asks for nothing is the one they keep.
No ask today. Just thank you for all you make possible.
The napkin math
Raising donor retention by 10 points is worth more than most acquisition campaigns. A $4 card to a $100 donor is a 4% cost for a relationship, not a transaction.
The first card is on us.
Send one free card to yourself or a prospect. Feel the ink before you commit to anything.